Danone Traditions

In order to illustrate their new dairy range, Danone needed something relatable and iconic to express Romanian tradition . The first idea that popped into my mind was an instant winner: Horezu Rooster. What better symbol for traditional Romanian craftmanship? Besides it's related to pottery and nowadays plastic containers are, so to speak, a stone-throw away into the future. But if you ask me, I'd rather ceramics came back in style.