Meda - deli meats

This brand has drawn my attention with their wacky Facebook ads. They position themselves somewhere in the goden range of deli meats - and would surely want to keep it that way - and it's lovely that by contrast (or confidence in product quality), marketing don't take themselves too seriously. Yet the label wasn't up to date in reflecting this mix of self-trust and playfulness, so I decided to give it a go with a new label. What do you think?